Episode 17 – Customer loyalty at what cost
There’s a huge number of loyalty schemes available promising businesses to grow their customer base. How effective are these schemes? Can discounting ever work to grow a business? Some Groupon horror stories and more in this episode. If you’ve ever used a loyalty scheme please get in touch and share your experience.
With Steve Cranston of Lilac Films (@lilacfilms), Stuart Walton of Conspicuous CBM (@conspicuousCBM) Staffordshire’s leading referral marketing expert and Mark Smethurst (@timetofloatUK) of Time to Float.
Steve Cranston
Twitter: @lilacfilms
https://www.linkedin.com/in/lilacfilms
www.lilac-films.com
Stuart Walton
Twitter: @ConspicuousCBM
https://www.linkedin.com/in/stuartwalton
www.conspicuous-cbm.com
Mark Smethurst
Twitter: @TimetoFloatUK
www.timetofloat.co.uk
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